时装绘画与设计

Fashion Drawing

短期课程

三周/六周周末

本课程旨在培养和加强学员的时尚视觉传播与沟通技巧。作为未来的插画师和时装设计师,学员将学习如何运用绘画来传递创意及与之相关的工作中所需的各种技术要求。

第一周/ 第一&第二周周末
本周将学习时尚插画。学员将利用各种绘画媒介学习和表现人体比例与特征,根据时尚创意绘制素描手稿并进行渲染,理解人体体态、体型和自然身材等。学员将学习时尚绘画的历史,分析插画如何影响21世纪广告、出版发行与营销模式的改变。学员将掌握材料的重要性、特征与内涵,学会分析潮流趋势,学习Photoshop软件的基本绘图功能操作。

第二周/ 第三&第四周周末
本周将学习实验性创意绘画和技术图绘制这两种截然不同的技能。创意绘画课:学员将在实验性创意绘画的练习中抛开各种艺术材料的具体形象,捕捉其本质和表达的情绪氛围。技术型绘图:学员将学习一张精准、详尽的技术平面图所应具备的基本绘制要素。学员将既学会手绘技法,也掌握使用AI和Photoshop软件来制图的技能。同时,学员将熟练掌握对面料和材料的使用,并理解当代文化环境对时尚系列创作的重要性。

第三周/ 第五&第六周周末
本周将学习运用新媒体、Photoshop和InDesign等软件来表现面料与织物的渲染。学员将学习如何使用手绘或电脑绘制的方式进行面料的渲染。他们将为一个时尚服装系列或一组杂志、广告活动创作一系列时尚插画。根据当代全球市场的趋势,灵活利用新媒体工具来渲染插画。学员将运用已经掌握了的视觉传播和沟通技巧,完成一部有感染力的作品集,并理解时装营销和特定商业环境中相关策略的基本知识;与此同时,学员也能对时尚体系的复杂构成做进一步探究。

Short Courses
3 Weeks / 6 Weekends

This course aims at preparing and sharpening the participants’ visual communication skills for fashion. As future illustrators and fashion designers, they will learn how to communicate ideas through drawing, in relation to the various technical requirements of their job.

Week 1 / Weekend 1 & 2
The fashion figure: proportions and characteristics, sketching ideas for fashion, rendering, understanding form, shape and the natural body, by using various media. Participants will study the history of fashion illustration over the last century and learn how the power of illustration has changed the 21st century of advertising, publishing and marketing. They will understand the importance of materials, their characteristics and intrinsic qualities, they will analyse fashion trends and learn basic tools of illustration using Photoshop.

Week 2 / Weekend 3 & 4
The two extremes of experimental fashion illustration and technical drawing. Technical drawing: participants will understand the fundamentals of a precise and detailed technical flat. Creative drawing: participants will practice experimental drawing using all media of art materials, capturing the essence and mood rather than the realistic image, using both techniques by hand and with digital tools such as illustrator and Photoshop. Participants will achieve an indepth fabric & material competence, and understand the importance of the contemporary cultural context to create a fashion collection.

Week 3 / Weekend 5 & 6
New media, Photoshop and In-Design fabric rendering. Participants will learn how to render fabrics by hand and by computer. They will create a series of fashion illustrations used to either depict a fashion collection or for an editorial / advertising campaign, and will apply new media to colour and render illustrations designed for a contemporary global market. They will implement skills in visual communication and understand the basics of fashion marketing and related strategies in a business context; they will also discover the complexity of the fashion system.