时装设计&市场营销

Fashion Design & Marketing

 

本科阶段 两年制课程

(2+2 学制)2

核心科目

第一年

  • 时装入门
  • 市场营销与设计
  • 设计实践
  • 学术技能/语言

 

第二年

  • 时装绘制与设计基础
  • 时装系列基础
  • 时尚文化

探索、发展、设计 您的时尚未来
时装行业对于拥有跨专业领域技能人才的需求越发强烈,为应对这一需求,该本科阶段课程旨在帮助学员打好时装设计和时装营销这两大时装领域的基础,为他们提供从创意和商业角度接触时尚界的机会 —— 作为设计师和经理。通过为期两年的课程,学员不仅将学习设计、时装插画、制版与缝制等核心技能,还将同时学习商业方法论和市场营销战略。课程为英语授课,帮助学员更好地适应并了解时尚“语言”,课程中将为学员设置各类激动人心的挑战,帮助他们提升批判思维的能力,发展创意与商务技能,同时帮助他们明确了解自身真正的兴趣所在。学员将首先学习基础的形状、光影绘画技巧,随后学习时装设计人体结构和时装设计插图,并通过数字应用学习设计的核心概念。在织物和材料的研究方面,则会深入学习织物的特质及其在行业中的运用,随后再学习制版和立体剪裁技巧。课程中还将对艺术和服装的文化和历史进行分析,从而为创意技巧的学习提供相关背景。除了设计技巧以外,学员们还将学习市场营销原则、时间与沟通战略、品牌研究、以及趋势等,从而为了解时装业打下坚实的基础。而对于创意设计和创意概念至关重要的则是研究,这也将是课程的重中之重,对于今后的进一步学习同样意义非凡。学员们将学习创意研究方法论、美学价值的视觉再现,从而成功将一种视角、或是一个设计理念传达给他们的客户。运用视觉研究技能,学员们将探索准确视觉再现的作用及影响,并最终设计出自己的作品系列。课程为学员提供与实际工作相关的时尚业技能,成功完成课程,学员将为自身事业做好准备,或有机会到海外进行两年制的学士学位学习,精进其设计、市场营销、创意及研究技巧,完成在马兰戈尼学院伦敦时装学院2学习。

学习重点
• 时装绘画&插画绘制技巧
• 制版、织物&材料
• 立体剪裁&缝制
• 时尚市场营销
• 时尚商业计划
• 时尚行业趋势
• 品牌分析
• 艺术与服装简史
• 研究方法
• 研究辅助技能与语言

1) 马兰戈尼上海的2年制课程与SIFEC联合开设。这个为期两年的课程是在中华人民共和国教育部备案,并由上海市教育委员会审批通过的项目。学生有机会进入马兰戈尼学院欧洲校区精进细分方向学习。如欲获得更多详细信息,请联系马兰戈尼学院上海。
2) 双城学士学位选修项目。
成功完成马兰戈尼上海2年制时装设计&市场营销课程的同学,可以申请马兰戈尼伦敦时装学院三年制本科课程的后两年。该课程受到曼彻斯特城市大学(简称MMU,Manchester Metropolitan University,UK)的认可,顺利完成该英语授课课程的学生可以获得MMU 颁发的荣誉学士学位(BA (Hons) degree)。申请赴马兰戈尼伦敦时装学院继续学习的学生,必须符合MMU先前学习认证的标准(简称 RPL, Recognition of Prior Learning)。完成该上海授课课程并不能保证进入并获得MMU阶段课程及学位,所有申请者将作为个案单独进行审核。相应英语能力证明也需提供。如欲获得更多详细信息,请联系马兰戈尼学院上海。

Undergraduate Programmes
Two Year Course
(2+2 Study Option)2

Study Units

Year one
Introducing Fashion
Business of Marketing & Design
Design Practice
Academic Skills / Language

Year two
Fashion Drawing & Design Fundamentals
Fashion Collection Fundamentals
Fashion Cultures

Explore, develop and design your future in fashion.
In response to growing industry demand for profiles with transversal skills in fashion, this undergraduate course aims to provide a solid base in two key disciplines of the fashion industry; namely Fashion Design and Fashion Marketing, giving students the chance to engage in the industry from both a creative and business perspective – the designer and manager. Over the 2-years students learn key skills in design, fashion illustration, pattern making and sewing, together with business methodology and marketing strategies.

Alongside English Language teaching, essential preparation to the semantic or ‘language’ of fashion, students are presented with exciting new challenges that will improve their critical independent thinking, develop their creative and business skills, and help them identify exactly where their true passion lies. From basic drawing techniques in shape, light and shadow, students move on to study the stylised human figure and fashion design illustration, as well as key notions in design through digital applications. The study of fabrics and materials takes an in-depth look at fabric properties and how they are used in the industry before moving onto pattern cutting and draping techniques. Cultural and historical analysis of art and dress further contextualises and underpins the development of creative skills. Together with design skills, students study marketing principles, practices and communication strategies, as well as brand analysis, and trends, gaining a solid understanding of the business of fashion. Research, key to innovative design and creative ideas, is paramount throughout the course and essential for any future study. Students are introduced to creative research methodologies, and to visual representation as an aesthetic value, in order to successfully communicate a vision, or design idea, to their clients. Via skills in visual research students discover the role and influence of accurate visual representation and conclude their study with a portfolio of work. With work based skills relevant to the fashion industry, on successful completion, students are ready to move forward and develop their career, or have the opportunity to further excel in design, marketing, creativity and research being considered for advanced entry to the second year of a bachelor degree overseas, completing their study pathway at Istituto Marangoni’s London School of Fashion 2.

Learning focus
• Fashion drawing & illustration techniques
• Pattern cutting, fabrics & materials
• Draping & sewing
• Fashion marketing
• Fashion business plans
• Trends in the fashion industry
• Brand analysis
• Brief history of art and dress
• Research approaches
• Study support skills and language

1) The programme offered at Istituto Marangoni Shanghai School is of 2 years duration in partnership with SIFEC. The 2-year course is filed at the PRC Ministry of Education which is validated by the Shanghai Municipal Education Commission. Participants have the opportunity to further excel by completing their study pathway at one of Istituto Marangoni’s European schools. For further details please contact the information office at Istituto Marangoni Shanghai School.
2) Optional two-city study programme to earn a Bachelor Degree:
Participants who successfully complete the two-year diploma in Fashion Design and Marketing, delivered at its school in Shanghai, may apply for entry to the second year of the 3-year undergraduate course at Istituto Marangoni’s London school. The programme is validated by Manchester Metropolitan University, UK, and participants who successfully complete the programme (taught in English) will be awarded a BA (Hons) degree from the University. Participants applying at the London campus will be required to meet the entry requirements for advanced entry though its Recognition of Prior Learning (RPL) process. Entry to the Manchester Metropolitan University award upon completion of the Istituto Marangoni Diploma is not guaranteed and all applications will be considered on an individual basis. Demonstration of English language competence will also be required. For further details please contact the information office at Istituto Marangoni Shanghai School.